# HANREE — BRAND KIT

Exploration · Exploring opportunity.
Contact: peter@hanree.com.au

## Contents

```
logo/png/    Raster lockups and marks, 4 widths each (256 / 512 / 1024 / 2048 px)
logo/svg/    Scalable masters — use for print, signage and large format
favicon/     Web and app icons (16–512 px, .ico, Apple touch icon)
colour/      Palette as CSS variables, SCSS, and JSON with CMYK / Pantone
type/        Montserrat typographic specification
docs/        Full brand guidelines PDF, founder story, approved portrait
```

## Naming convention

`hanree-<asset>-<variant>-<size>.<ext>`

| Part | Values |
| --- | --- |
| asset | `logo-primary` (mark + wordmark + descriptor + tagline), `logo-secondary` (mark + wordmark + descriptor), `mark` (mountain only), `favicon`, `apple-touch-icon` |
| variant | `navy` (for light backgrounds), `white` (reversed, for navy/photography) |
| size | PNG width in px (`1024w`) or icon pixel dimensions (`32x32`). SVG has no size suffix. |

Examples: `hanree-logo-primary-navy-1024w.png`, `hanree-mark-white.svg`, `hanree-favicon-32x32.png`.

## Which file to use

| Use | File |
| --- | --- |
| Website header, documents | `logo/svg/hanree-logo-secondary-navy.svg` |
| Presentation title slide, print cover | `logo/svg/hanree-logo-primary-navy.svg` |
| On navy or photography | any `-white` variant |
| Social avatar, app icon, stamp | `logo/svg/hanree-mark-navy.svg` |
| Browser tab | `favicon/hanree-favicon.ico` + `hanree-favicon-32x32.png` |
| iOS home screen | `favicon/hanree-apple-touch-icon-180x180.png` |

## Rules

- Minimum clear space on all sides equals the height of the mountain mark.
- Minimum reproduction width: 24 mm print / 96 px digital for the full lockup; 10 mm / 40 px for the mark.
- Never stretch, recolour, rotate, outline, add effects, or rebuild the lockup from parts.
- Never place the navy lockup on busy imagery — use the reversed variant with a navy scrim.

## Colour

| Name | HEX |
| --- | --- |
| Deep Navy | #0B2341 |
| Mountain Blue | #2C6CBF |
| Ice Blue | #A9D3F5 |
| White | #FFFFFF |
| Soft Grey | #E8EDF3 |
| Steel Grey | #5B6770 |

Full specification, including CMYK and Pantone matches, in `colour/hanree-palette.json`.